Advertising you actually want to seePosted: November 2, 2016
Advertising is prolific.
They interrupt your favourite shows on television, they are literally every single page of the last mag you purchased and don’t even get me started on Facebooks ads (those sponsored posts featuring products you just viewed are super creepy).
But ads can be a delight. Especially when they are of the vintage variety and feature old fashioned products with politically incorrect slogans. Whether it’s for cigarettes, canned soup or laundry soap, old-school advertisements can be comical, kooky or just plain questionable.
American Consumer Culture ‘is a treasure trove of information on some of America’s best-known brands’. The Ad Gallery features American advertisements from the 1920s through to the 1960s. Think brands like Clairol, Cadbury, Coca-Cola and Colgate. Barbie also makes an appearance but she doesn’t quite look herself in one of the ads.
Oh, and since the database features advertising from days of old when cigarette advertising wasn’t taboo, you’ll also find well-known tobacco brands like Lucky Strike and Marlboro (you must have heard of the Marlboro Man?)
But the database is more than just advertising images. American Consumer Culture provides a unique insight into the American consumer boom of the mid-20th century through access to the market research reports and supporting documents of Ernest Dichter; the era’s foremost consumer analyst and market research pioneer.
Basically, it contains heaps of information on advertising, such as a creative research memorandum on the psychology of hot dogs, a report on how to get more people to go to the movies, a pilot study on the Bird’s Eye logo, and more.
Not that you’ll need more. Once you understand the mind science of a sausage, your consumer culture education is complete. No, not really. Check out American Consumer Culture today.